BK.COM by Crispin Porter + Bogusky Boulder for Burger King

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BK.COM

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Industry Fast food
Media Print, Magazine & Newspaper
Market United States
Agency Crispin Porter + Bogusky Boulder
Associate Creative Director Nuno Ferreira Leo Burnett
Released July 2009

Credits & Description

Category: Retail & E-Commerce, including Restaurants
Advertiser: BURGER KING
Product/Service: BURGER KING
Agency: CRISPIN PORTER + BOGUSKY
Date of First Appearance: Jul 15 2009 12:00AM
Entrant Company: CRISPIN PORTER + BOGUSKY, Boulder, USA
Entry URL: http://wwwawards.cpbgroup.com/awards/2010/cl_cl/bkcom.html
Chief Creative Officers: Jeff Benjamin/Rob Reilly/Andrew Keller (Crispin Porter + Bogusky)
Group Creative Directors: Bill Wright/James Dawson-Hollis (Crispin Porter + Bogusky)
Associate Creative Director: Nuno Ferreira (Crispin Porter + Bogusky)
Interactive Design Director: Pelun Chen (Crispin Porter + Bogusky)
Interactive Designers: Jonathan Bowden/John Whitmore (Crispin Porter + Bogusky)
Copywriters: Ryan Wagman/Peter Majarich (Crispin Porter + Bogusky)
Interactive Digital Artist: David Byrd/Robert Grober (Crispin Porter + Bogusky)
Digital Effects: Casey Kerrick (Crispin Porter + Bogusky)
Flash Designers: Tom Pearson/Marc Pelland (Crispin Porter + Bogusky)
Html Developers: Blake Walters/Dennis Cunningham/Glenis Pino/Jim Alexander (Crispin Porter + Bogusky)
Integrated Head of Interactive Production: Winston Binch (Crispin Porter + Bogusky)
Executive Integrated Producer: Robert Valdes (Crispin Porter + Bogusky)
Integrated Producers: Scott Potter/Jason Glassman (Crispin Porter + Bogusky)
Technical Lead: Doug Rayburn (Crispin Porter + Bogusky)
Editors: Eddie Alonso/Seth Padgett (Crispin Porter + Bogusky)
Associate Technical Director: Mat Ranauro (Crispin Porter + Bogusky)
Interactive Developers: Oscar Llarena/Aday Rodriguez
: (XYZ Graphics)
VP/Executive Experience Director: Matt Walsh (Crispin Porter + Bogusky)
Associate Experience Director: Jeff Teicher (Crispin Porter + Bogusky)
Experience Designer: Jacklyn Knapp (Crispin Porter + Bogusky)

English Synopsis
You’ve all heard it — at Burger King, you can have it your way. You can customize ‘til your stomach’s content. But the old BK.com never quite lived up to the same promise. It was rigid. It was finite. It walked people through an experience, rather than letting them create their own. The new BK.com has changed all that. Using a sort of choose-your-own-adventure tile-based navigation, and pulling content from everywhere in the BK universe, BK.com became a hub, rather than a site; an aggregate of virtually every piece of content one could imagine (press, TV commercials, parodies, UGC, microsites). Even the menu and restaurant locator were overhauled to deliver a more customized experience.