Burger King Print DOLLAR HOLIDAY by Crispin Porter + Bogusky Boulder

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Industry Cheese, Fast food
Media Print, Magazine & Newspaper
Market United States
Agency Crispin Porter + Bogusky Boulder
Copywriter Nathan Dills, John Benedict
Released December 2009

Credits & Description

Category: Best Copywriting
Advertiser: BURGER KING
Date of First Appearance: Dec 4 2009 12:00AM
Entrant Company: CRISPIN PORTER + BOGUSKY, Boulder, USA
Entry URL: http://wwwawards.cpbgroup.com/awards/2010/cl_cl/bk_dollarholiday.html
Chief Creative Officers: Jeffrey Benjamin / Rob Reilly / Andrew Keller (Crispin Porter + Bogusky)
Group Creative Directors: Bill Wright / James Dawson-Hollis (Crispin Porter + Bogusky)
Associate Creative Directors: Nuno Ferreira / Ryan Wagman (Crispin Porter + Bogusky)
Interactive Design Director: Pelun Chen (Crispin Porter + Bogusky)
Interactive Designer: Brad Cohen (Crispin Porter + Bogusky)
Copywriter: John Benedict (Crispin Porter + Bogusky)
Interactive Producer: Darden Longenecker (Crispin Porter + Bogusky)
Programmers: Dennis Cunningham / Jason Schertz (Crispin Porter + Bogusky)
Flash Designer: Sze Ong (Crispin Porter + Bogusky)
Senior Integrated Producer: Scott Potter (Crispin Porter + Bogusky)
Interactive Developer: Aday Rodriguez (Crispin Porter + Bogusky)
Associate Experience Director: Jeff Teicher (Crispin Porter + Bogusky)
Experience Designer: Shashank Raval (Crispin Porter + Bogusky)
Design Technologist: John Gerweck (Crispin Porter + Bogusky)
Copywriter: Nathan Dills (Crispin Porter + Bogusky)
VP/Executive Experience Director: Matt Walsh (Crispin Porter + Bogusky)

English Synopsis
For the holidays, Burger King promoted its new Double Cheeseburger as the perfect gift for marginal friends by releasing a set of “almost sincere” greeting cards, each with a dollar inside – not coincidentally, the price of the burger. People could select the perfect greeting card for that “not-so-special someone” in their life at bkdollarholidays.com. A series of television spots promoted the site, including one featuring a turtleneck-clad weirdo giving cards to all the least important people in his life, like some guy he played squash with... once. Within three weeks, 50,000 cards were sold and delivered to 50,000 almost-friends.