Burger King Print Grill The Worst, 2 by Etcetera Amsterdam

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Grill The Worst, 2

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Industry Fast food
Media Print, Magazine & Newspaper
Market Netherlands
Agency Etcetera Amsterdam
Creative Director Raymond Van Schaik, Tolga Buyukdoganay, Wouter Voges, Ben Imhoff
Art Director Klaas Wijnberg
Production Vigics
Director Dwight Groot
Released January 2018

Credits & Description

Client: Burger King
Marketing team: Andrea D'Aloia, Madhav Kapur, Ana Mendes
Agency: Etcetera
Creative directors: Tolga Büyükdoganay, Raymond van Schaik, Ben Imhoff, Wouter Voges
Strategy: Frank Huiberts, Margot Bouwman
Social strategy: Michael Nap
Design: Lynnet Wams, Michiel Koorstra
Account: Martin Stiemer
Agency Producer: Marc Elbers, Remko Esser, Anne Verdaasdonk
Production Company: Vigics
Director: Dwight Groot
Producer: Sophie Victorine
Production Manager: Lisanne van Steen
DOP: Jorne Tielemans
Focus Puller: Eli van Cleef
Gaffer: Berend Holtkamp
Art Director: Klaas Wijnberg
Set dresser: Marten Hoekstra
Fire-expert: Arjan van Drunen
Photography: Kaj van Geel
Edit: Vigics
Grading: Rik Mahieu @ Baseline
Sound Design: Sjoerd Kats
Composition: Daan Jansen
PR: Jessica Hartley, Patricia Bruens
Published: January 2018
Cannes Lions’ Marketer of the Year 2017, BURGER KING®, has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’.
And as BURGER KING® is known for flame-grilling since 1954, the campaign idea is #GRILLTHEWORST.
Psychological research shows that people everywhere have a clear need to start the new year afresh, and to do that they need to make space by getting rid of the stuff they don’t like - and don’t need. BURGER KING® takes this one step further by inviting people to make space for new experiences by grilling ‘the WORST’. Yes, correct: setting ‘the WORST’ things alight and flame-grilling them…