VALUE MENU by Crispin Porter + Bogusky Boulder for Burger King

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VALUE MENU

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Industry Fast food
Media Print, Magazine & Newspaper
Market United States
Agency Crispin Porter + Bogusky Boulder
Chief Creative Officer Jeff Benjamin, Rob Reilly, Andrew Keller
Associate Creative Director Ryan Wagman, Nuno Ferreira
Art Director David Gonsalves, Kristian Luoma, Michael Ackerman, Elias Morales
Copywriter Chris Kahle, Zac Myrow
Released October 2009

Credits & Description

Category: Retails & E-Commerce, incl. Restaurants
Advertiser: BURGER KING
Product/Service: VALUE MENU
Agency: CRISPIN PORTER + BOGUSKY
Date of First Appearance: Oct 19 2009 12:00AM
Entrant Company: CRISPIN PORTER + BOGUSKY, Boulder, USA
Entry URL: http://wwwawards.cpbgroup.com/...
Chief Creative Officers: Jeff Benjamin / Rob Reilly / Andrew Keller (Crispin Porter + Bogusky)
Group Creative Director: Bill Wright / James Dawson-Hollis (Crispin Porter + Bogusky)
Associate Creative Directors: Nuno Ferreira / Ryan Wagman (Crispin Porter + Bogusky)
Copywriters: Chris Kahle / Zac Myrow (Crispin Porter + Bogusky)
Art Directors: Michael Ackerman / David Gonsalves / Kristian Luoma / Elias Morales (Crispin Porter + Bogusky)
Interactive Designer: Fabien Dodard (Crispin Porter + Bogusky)
Flash Designer: John Gerweck (Crispin Porter + Bogusky)
Managing Director of Interactive: Winston Binch (Crispin Porter + Bogusky)
Vice President Group Executive Producer: Pam Scheideler (Crispin Porter + Bogusky)
Senior Integrated Producers: Scott Potter / Tony Tung (Crispin Porter + Bogusky)
Flash Developer: Marc Pelland (Crispin Porter + Bogusky)
Associate Experience Director: Jeff Teicher (Crispin Porter + Bogusky)
Experience Designer: Oscar Llarena (Crispin Porter + Bogusky)
Associate Technical Director: Doug Rayburn (Crispin Porter + Bogusky)
English Synopsis
The King loves tech but loathes printers, so when it came to BK using Augmented Reality it had to be simple. Without using printouts, banner viewers could see a regular dollar bill turn into BK Value Menu items right in-front of their eyes, just by using their webcams. Using facial recognition, users were then turned into the King himself. A tasty Augmented Reality experience all within a BK banner, something never done before.JUDGES:You can use a Post-it note