BurgerFi Print Illusionist by Partners+Napier

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Illusionist

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Industry Fast food
Media Print, Magazine & Newspaper
Market United States
Agency Partners+Napier
Executive Creative Director Pete VonDerLinn
Creative Director Dan O'donnell, Scott Allen
Art Director Dan O'donnell
Copywriter Scott Allen
Released February 2018

Credits & Description

Category: Food
Media: Print
Brand: BurgerFi
Agency: Partners + Napier
Geo: United States
Advertising Agency: Partners + Napier, Rochester, USA
Executive Creative Director: Pete VonDerLinn
Creative Director / Art Director: Dan O’Donnell
Creative Director / Copywriter: Scott Allen
Illustrator: Rick Calzi
Photographer: Dean Alexander
Published: January 2018
Synopsis:
The BurgerFi campaign brings together two things that make them distinct — the exclusive ingredients they use in their burgers and also the highly inclusive nature of their brand. To make those points stand out, we paired items from their menu with people who are equally rare and wonderful. This inspired a rallying cry — Burgers for Every 1 — a nod to the top 1% beef they use and a promise to please every type of burger lover.