DUDE, WHERE'S MY BAR? by THRESHOLD INTERACTIVE for Butterfinger

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DUDE, WHERE'S MY BAR?

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Industry Chocolate
Media Print, Magazine & Newspaper
Market United States
Agency THRESHOLD INTERACTIVE
Executive Creative Director John Montgomery Leo Burnett
Copywriter Matt Manson
Producer Jesse Trott
Released October 2009

Credits & Description

Category: Games
Advertiser: NESTLÉ
Product/Service: BUTTERFINGER CHOCOLATE BAR
Agency: THRESHOLD INTERACTIVE
Date of First Appearance: Oct 13 2009 12:00AM
Entrant Company: THRESHOLD INTERACTIVE , Culver City, USA
Entry URL: http://thresholdinteractive.com/argl/
Executive Creative Director: John Montgomery (Threshold Interactive)
Executive Vice President, Client Services: Cheristy Bunyan (Threshold Interactive)
Director of Production: Kim Nowak (Threshold Interactive)
Producer: Jesse Trott (Threshold Interactive)
Copywriter: Matt Manson (Threshold Interactive)
Art director: Michael Grgas (Threshold Interactive)

English Synopsis
Threshold created the first CPG Alternative Reality Game (ARG). The ARG leveraged the irreverent humour of Seth Green, to bring new life to the branding message “Nobody’s Gonna Lay A Finger On My Butterfinger”. The ARG began with a video of Green’s onset rant after being allegedly assaulted. A second video showed surveillance footage of Green being mugged. Finally, Seth Green asked fans to recover his vintage Butterfinger. The ARG included 14 original videos, 2 micro-sites, social media and rich media plans, 6 different games unrolling over a 3 week period and ending on Halloween 2009.