Cadbury: Croke Park1 by McCann Erickson Dublin, Publicis Dublin for Cadbury Dairy Milk

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Cadbury: Croke Park1

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Industry Dairy products & Eggs, Milk, Chocolate
Media Print, Magazine & Newspaper
Market Ireland
Agency McCann Erickson Dublin
Creative Nick Worthington, Eugene Ruane, Ger Roe, Chloe Banicevic, Happy Finish
Agency Publicis Dublin
Released February 2010

Credits & Description

Cadbury have sponsored the GAA U21 Championship for many years. For these sites, Cadbury via Publicis QMP, Dublin wanted to concentrate on the commonalities that they and the GAA share such as their unique place in Irish culture. Cadbury are historically known as purveyors of joyous chocolate products in Ireland and thus, like the GAA, have a history and place in people's memories of special family occasions and shared experiences.

Client: Cadbury
Agency: Publicis QMP, Dublin
Creatives: Ger Roe (Creative Director/ art director)
Creatives: Eugene Ruane (Copywriter)
Creatives: Nick & Chloe (Photographer)
Creatives: Happy Finish (Retoucher)
Country: Ireland