The Supermarket by Saatchi & Saatchi Dubai for Cadillac

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The Supermarket

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Industry Cars
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency Saatchi & Saatchi Dubai
Chief Creative Officer Komal Bedi Sohal
Associate Creative Director Samer Zouehid, Luis Paulo Gatti
Art Director Hana Kawalit
Released May 2017

Credits & Description

Advertising Agency: Saatchi & Saatchi Cairo
Advertised brand: Cadillac
Chief Creative Officer Komal Bedi Sohal
Associate Creative Director Luis Paulo Gatti
Associate Creative Director Samer Zouehid
Art Director Hana Kawalit
retoucher: flavio hargreaves costa
retoucher: Manirajan Jesoudass
Studio: Iluminata
Published: May 2017
Description: Most people drive on autopilot. It makes them drift. These ads illustrate the thoughts of a person drifting while driving to show why humans need Lane Departure Warning.