Cala del Forte - Ventimiglia Print Need Space? BRITANNIA / EUROPA by Demner, Merlicek & Bergmann

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Need Space? BRITANNIA / EUROPA

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Industry Destinations (Countries & Places)
Media Print, Magazine & Newspaper
Market Austria
Agency Demner, Merlicek & Bergmann
Executive Creative Director Dushan Drakalski
Creative Director Sebastian Kaufmann
Art Director Mario Goldsteiner, Christo Penev
Copywriter Anna Repitsch
Released November 2017

Awards

Golden Drum 2018
Print Transport, travel & tourism Silver Drum

Credits & Description

Agency: Demner, Merlicek & Bergmann / Vienna
Advertiser: Cala del Forte S.r.I., c/o Ports de Monaco
Additional company: -
Agency network: INDEPENDENT AGENCY
Country: Austria
Campaign name: Need Space?
Brand name: Cala del Forte - Ventimiglia
Product/service: Travel
Executive Creative Director: Dushan Drakalski
Creative Director: Sebastian Kaufmann
Art Director: Mario Goldsteiner, Christo Penev
Copywriter: Anna Repitsch
Account Director / Manager: Daniela Berlini
Post production: Johannes Vater
Other credits:
Angelika Besser (Project Manager)Dominik Sourcé, Reinhard Krapfl (Retouching)
CREATIVE IDEA EXPLANATION
Berths in the Mediterranean are scarce. The waiting list in Monaco is sheer endless. But there’s hope, as the Monegasque Principality decided to expand its capacity by another port: Cala del Forte, Ventimiglia, the only eight nautical miles from Monaco. The campaign accompanying its launch called attention to the target’s group need for more space by referring to current events and a smattering of light humour.