CAMPBELL'S: WARHOL SPECIAL EDITION CANS by Weber Shandwick New York for Campbell's

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CAMPBELL'S: WARHOL SPECIAL EDITION CANS

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Industry Pre-Cooked Meals & Frozen Food
Media Print, Magazine & Newspaper
Market United States
Agency Weber Shandwick New York
Released August 2012

Credits & Description

To celebrate the 50th anniversary of Andy Warhol’s 1962 famed work, 32 Campbell’s Soup Cans, Campbell Soup Company is introducing limited-edition cans of Campbell’s Tomato soup with labels derived from original Warhol artwork. The four specially-designed labels reflect Warhol’s pop-art style and use vibrant, eye-catching color combinations like orange and blue, and pink and teal.

Public Relations: Weber Shandwick
Aired: Aug 29, 2012