Canadian Breast Cancer Foundation/ CIBC Print Canadian Breast Cancer Foundation: Spirit-family by Cundari

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Canadian Breast Cancer Foundation: Spirit-family

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Industry Public Safety, Health & Hygiene, Against Cancer
Media Print, Magazine & Newspaper
Market Canada
Agency Cundari
Creative Director Fred Roberts
Art Director Acd - Mike Dietrich
Copywriter Tim Das
Photographer Chris Gordaneer- Westside Studio
Released August 2007

Credits & Description

Some Women Run It Every Year.

Where most charity advertising is fake & happy or horribly realistic and depressing, we found an extremely compelling and simultaneously empowering and hopeful way to position this charity event. Our media director also managed to transform $500K of paid media into $6Million (and counting) of donated media.

Advertising Agency: Cundari Group, Toronto, Canada
Creative Director: Fred Roberts
Art Director: Mike Dietrich
Copywriter: Tim Das
Photographer: Chris Gordaneer
Media Director: Anne Wood