Canadian Hunter Whiskey: X Man’s Life, Bore by Cornett-IMS for Canadian Hunter

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Canadian Hunter Whiskey: X Man’s Life, Bore

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Industry Whiskey
Media Print, Magazine & Newspaper
Market Canada
Agency Cornett-IMS
Art Director Jason Kaufmann
Released January 2012

Credits & Description

More Bark. Less Bite.

These are the first two ads in a series of the burly “Canadian Hunter” character defying death and kicking ass in the wild. The artwork was inspired by stag magazine covers from the 1950’s and 1960’s (Man’s Life, Man’s Action, True Adventure, and Stag magazine).

Advertising Agency: Cornett-IMS, Canada
Illustrators: Tavis Coburn, Brad Mancuso
Art Director: Jason Kaufmann