Canadian Film Fest: Maple Syrup Popcorn by J. Walter Thompson Toronto for Canadian International Documentary Film Festival

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Canadian Film Fest: Maple Syrup Popcorn

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market Canada
Agency J. Walter Thompson Toronto
Executive Creative Director Paul Wales, Martin Shewchuk
Photographer Michael Alberstat
Production Arlene Reps
Released March 2012

Credits & Description

Starting Thursday, Canadian Film Festival goers can put a truly Canadian topping on their popcorn. To promote the festivalâs Canadian content, advertising agency JWT Toronto will be turning hot butter dispensers at the Roxy Theatre in Toronto into hot maple syrup dispensers. And the taste is surprisingly delicious. âA perfect mix of sweet and saltyâ says Festival Director Bern Euler. The festival runs from March 28th to the 31st. For tickets visit www.canfilmfest.ca.

Category: Entertainment & leisure
Client: Canadian Film Fest
Agency: JWT Toronto
Production: Arlene Reps
Country: Canada
Executive Creative Director: Martin Shewchuk
Executive Creative Director: Paul Wales
Creative Group Head/ Art Director: Craig Markou
Creative Group Head/ Copywriter: Colin Winn
Account Director: Rachel Vares
Photographer: Michael Alberstat