|Industry||Shows, Events & Festivals|
|Media||Print, Magazine & Newspaper|
|Agency||J. Walter Thompson Toronto|
|Executive Creative Director||Paul Wales, Martin Shewchuk|
Credits & Description
Starting Thursday, Canadian Film Festival goers can put a truly Canadian topping on their popcorn. To promote the festivalâs Canadian content, advertising agency JWT Toronto will be turning hot butter dispensers at the Roxy Theatre in Toronto into hot maple syrup dispensers. And the taste is surprisingly delicious. âA perfect mix of sweet and saltyâ says Festival Director Bern Euler. The festival runs from March 28th to the 31st. For tickets visit www.canfilmfest.ca.