|Industry||TV Channels/Radio Stations and Programmes|
|Media||Print, Magazine & Newspaper|
|Agency||BETC Euro Rscg Paris|
|Creative Director||David Lachapelle Hsi|
|Art Director||Viken Guzel|
|Grand Prix de la Publicite Presse Magazine 2012|
Credits & Description
Meet the Borgia's, a powerful, immoral and scandalous family, symbol of the decadence of the Church in the 15th century, immortalised through the latest series produced by CANAL+. To promote the series, BETC brings out 4 prints where the flamboyant photographer David Lachapelle has succeeded in revealing the duality of the members of the BORGIA family: behind their angelic appearance, we discover that their innocent and beatified faces barely conceal the greatest vices.