Borgia by BETC Euro Rscg Paris for Canal+

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Borgia

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market France
Agency BETC Euro Rscg Paris
Creative Director David Lachapelle Hsi
Art Director Viken Guzel
Copywriter Charles Lefort
Released September 2011

Awards

Grand Prix de la Publicite Presse Magazine 2012
Winners - Prix

Credits & Description

Meet the Borgia's, a powerful, immoral and scandalous family, symbol of the decadence of the Church in the 15th century, immortalised through the latest series produced by CANAL+. To promote the series, BETC brings out 4 prints where the flamboyant photographer David Lachapelle has succeeded in revealing the duality of the members of the BORGIA family: behind their angelic appearance, we discover that their innocent and beatified faces barely conceal the greatest vices.
Advertising Agency: BETC Euro RSCG, France
Title: Lucrezia
Client: CANAL+
Agency: BETC Euro RSCG, Paris
Country: France
Creative Director: David LaChapelle
Art Director: Viken Guzel
Copywriter: Charles Lefort