Cancer Society Of Finland Print Cancer Society of Finland: Tobacco body by 358 Helsinki

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Cancer Society of Finland: Tobacco body

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Industry Anti-smoking, Against Cancer
Media Print, Magazine & Newspaper
Market Finland
Agency 358 Helsinki
Creative Director Erkki Izarra
Art Director Ville Kovanen, Maria Fridman
Copywriter Jonathan Mander, Valtteri Väkevä, Anna Lundqvist
Production !noob
Released September 2012

Credits & Description

Category: Charities & appeals
Brand: Cancer society of Finland
Agency: 358 Helsinki
Country: Finland
Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. 358 Helsinki has been working with Cancer Society of Finland since the inception of their agency cracking the same problem: How do they get teenagers to think critically about smoking? This time they thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking?

Category: Charities & appeals
Client: Cancer society of Finland
Agency: 358 Helsinki
Production: !noob
Country: Finland
Creative Director: Erkki Izarra
Art Director: Maria Fridman
Art Director: Ville Kovanen
Copywriter: Jonathan Mander
Copywriter: Valtteri Väkevä
Copywriter: Anna Lundqvist
Account Director: Sonja Eiramo
Agency Producer: PEGGY PETRELL
Agency Producer: KRISTA DURCHMAN
Client: Virve Laivisto