WHEREVER WE GO by The Jupiter Drawing Room South Africa for Absa Bank

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WHEREVER WE GO

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Pierre Odendaal
Creative Director Rajesh Ranchod Johannesburg
Art Director Neo Rakgajane, Gwendolyn Maluleke, Freddy Petersen, Lethu Zimu Fcb South Africa Ltd
Copywriter Pj Eales
Photographer Michael Meyersfeld
Account Supervisor Natalie Little
Typographer Dana Cohen Cullinan
Released March 2011

Credits & Description

Category: Corporate Image
Advertiser: ABSA BANK
Product/Service: CAPE EPIC SPONSORSHIP
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Mar 3 2011
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Johannesburg, SOUTH AFRICA
Chief Creative Officer: Brad Reilly
Executive Creative Director: Pierre Odendaal
Creative Director: Rajesh Ranchod
Copywriter: Pj Eales
Art Director: Dana Cohen/Freddy Petersen/Lethu Zimu/Neo Rakgajane/Gwendolyn Maluleke
Photographer: Michael Meyersfeld
Typographer: Dana Cohen
Art Buyer: Antonella Van Der Merwe
Account Supervisor: Natalie Little
Advertiser's Supervisor: Anisha Khan
Account Manager: Natalie Little
Planner: Jedd Cokyane
English Translation of Main Headlines
The CapeEpic is one of the world’s premier mountain-bike races. It takes place on the physically demanding terrains in the Western Cape. Our client (Absa Bank) has been the Race's sponsor since 2006.
During the conceptualising stage, the Creative team spent time talking to Johannesburg-based mountain-bike riders; as well as sitting in on the pre-race rider-information sessions.
Because of the physical demands of the race, teamwork is essential. Training for over a year and relying on their partners to pull them through the most difficult sections.
Our campaign compares the brotherhood of the race-teams to that of soldiers in battle.