Cape Times Newspaper: Biko by Lowe and Partners Cape Town for Cape Times

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Industry Publishing & media, Newspapers
Media Print, Magazine & Newspaper
Market South Africa
Agency Lowe and Partners Cape Town
Creative Director Kirk Gainsford
Art Director Lisa Hodgkiss, Sibulele Zihle, Cameron Watson
Copywriter Alistair Morgan
Released July 2011

Credits & Description

Advertised brand: Cape Times Newspaper
Advert title: Biko
Advertising Agency: Lowe Bull, Cape Town, South Africa
Agency website: http://www.lowebull.com
Creative Director: Kirk Gainsford, Alistair Morgan
Art Director: Lisa Hodgkiss, Cameron Watson, Sibulele Zihle
Copywriter: Alistair Morgan


Short rationale: A hot topic in South African politics at the moment is the
African National Congress’s proposal of a Protection of Information Bill. If
enforced, the Bill could have drastic consequences on South Africa’s press
freedom. However the outcome of the debate surrounding the proposed Bill
affects not just the media, but all South Africans. It challenges the very
freedom that people like Steve Biko strived for. (Biko’s death in police
custody would have been concealed by the apartheid government were it not
for journalists standing up for the freedom of the press.) This ad gives a
deeper insight into the debate, and offers readers of the Cape Times a
broader perspective so that that they can know all about the proposed Bill
and its ramifications on South Africa’s future.

The Print Ad titled Cape Times Newspaper: Biko was done by Lowe and Partners Cape Town advertising agency for Cape Times in South Africa. It was released in Jul 2011.