TIANANMEN SQUARE by Lowe and Partners Cape Town for Cape Times

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TIANANMEN SQUARE

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Industry Newspapers
Media Print, Magazine & Newspaper
Market South Africa
Agency Lowe and Partners Cape Town
Creative Director Kirk Gainsford
Art Director Cameron Watson
Copywriter Simon Lotze
Photographer Micheal Lewis, Nick Van Renen
Account Supervisor Vicky Hey
Released February 2010

Credits & Description

Category: Publications & Media
Advertiser: INDEPENDENT NEWSPAPERS
Product/Service: CAPE TIMES NEWSPAPER
Agency: LOWE BULL
Executive Creative Director: Kirk Gainsford
Creative Director: Kirk Gainsford
Copywriter: Simon Lotze
Art Director: Cameron Watson
Account Manager: Taryn Bownes
Account Supervisor: Vicky Hey
Photographer: Micheal Lewis/Nick Van Renen
Type Of Ad: Newspaper
Date of First Appearance: Feb 5 2010 12:00AM
Entrant Company: LOWE BULL, Cape Town, SOUTH AFRICA

English Translation of Main Headlines
The objective of this campaign is to demonstrate how the Cape Times newspaper reports on world events from every angle in order to deliver unbiased information to its readers. There’s always another side to every story and this demonstrates that in a simple and engaging manner. This execution shows another point of view to the famous photograph taken of an unidentified man holding up a procession of tanks in Tiananmen Square during the protests of June, 1989. The focus here is on what and how the driver of that tank must have been feeling.