CAPTAINS CONQUEST by Anomaly New York for Captain Morgan

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CAPTAINS CONQUEST

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Industry Rum
Media Print, Magazine & Newspaper
Market United States
Agency Anomaly New York
Creative Director Jon Zast, Andy Carrigan
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Best Visual Design/Aesthetic Bronze

Credits & Description

Type of entry: Craft
Category: Best Visual Design/Aesthetic
Advertiser: DIAGEO
Product/Service: CAPTAIN MORGAN ORIGINAL SPICED RUM
Agency: ANOMALY New York, USA
Advertiser DIAGEO
Product CAPTAIN MORGAN ORIGINAL SPICED RUM
Entrant ANOMALY New York, USA
Type of Entry: Craft
Category: Best Visual Design/Aesthetic
Title: CAPTAINS CONQUEST
Advertiser/Client: DIAGEO
Product/Service: CAPTAIN MORGAN ORIGINAL SPICED RUM
Entrant Company: ANOMALY New York, USA
DM/Advertising Agency: ANOMALY New York, USA

Chief Creative Officer: Mike Byrne (Anomaly)
Creative Director: Jon Zast (Anomaly)
Creative Director: Andy Carrigan (Anomaly)
Creative Game Director: Stan Chin (Anomaly)
Game Account Director: Lindsay Kister (Anomaly)
Brand Director: Franke Rodriguez (Anomaly)
Director Of Digital Development: Ben Bittman (Anomaly)
Director Of Digital Production: Kwame Taylor-Hayford (Anomaly)
Senior Producer: Jon Legere (Anomaly)
Partner: Johnny Vulkan (Anomaly)

Brief Explanation
Captain’s Conquest is a massively multiplayer mobile game based on the bravado, leadership, and skill of the real Captain Henry Morgan. This mobile engagement platform invites you to live as the Captain did, rising through the ranks to legendary status. The game transforms your physical and social world into the high seas of adventure. Real locations, real friends and real physical objects become game pieces in a multiplayer world for you to build your own legend.

Begin by locating rivals near you and challenging them in an accelerometer-based 3D ship-to-ship battle mode. Join a fleet and compete for control of the nation. Prove your skill in battle and explore your city to rise through the ranks to become Captain of the entire fleet. Conquer your own city by docking your ship at your favorite Foursquare locations. There, trade any of the eighty valuable items in a virtual economy. Unlock even more loot by scanning real bottles of Captain Morgan using the innovative scope feature. Finally, toast your conquests by sharing to Facebook and Twitter, and watch thousands of players battle for bragging rights in a real-time feed featured on the Captain Morgan Facebook Page.Captain’s Conquest is now available for iOS and Android.


We previewed Captain’s Conquest this January at the Consumer Electronics Show with a sneak peek look at the app with interactive collateral. There we collected feedback from industry insiders and generated excitement by sampling the game-play. Captain’s Conquest was released cross-platform in the iTunes App Store and the Android Play Market on March 22th, 2012.

In ONLY the FIRST month alone (3/22 - 4/16):

We have over 50,000 installed app users with an average session time of 4+ minutes.
We have accumulated over 12,000 hours of game play.
We have had over 300,000 User-to-User Battles, averaging over 10,000 battles a day.
There have been over 200,000 Location Check-Ins, averaging 7,000 Check-Ins a day.
Users have successfully scanned bottles of Captain Morgan over 13,000 times in search for loot. This is pure consumer to product engagement.

To Life, Love, and Loot!

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US itunes acc: mobilelion@captainsconquest.com
US itunes acc: C0nquest