PANASONIC CAR BATTERY by Daiko Tokyo for Panasonic

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PANASONIC CAR BATTERY

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market Japan
Agency Daiko Tokyo
Creative Director Syuji Muya, Toshiki Tamura
Art Director Ken Suzuki, Hiroyuki Hamakawa
Copywriter Mineo Shirane, Mitsuyo Takayama
Photographer Tetsuji Yoshida
Released August 2009

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: PANASONIC CORPORATION
Product/Service: CAR BATTERY TECHNOLOGY
Agency: DAIKO ADVERTISING
Creative Director: Toshiki Tamura/Syuji Muya
Copywriter: Mineo Shirane/Mitsuyo Takayama
Art Director: Ken Suzuki/Hiroyuki Hamakawa
Photographer: Tetsuji Yoshida
Type Of Ad: Magazine
Date of First Appearance: Aug 31 2009 12:00AM
Entrant Company: DAIKO ADVERTISING, Tokyo, JAPAN

English Translation of Main Headlines
Turning off the engine at each red light is the road to ecodriving. Turning off the engine at red lights is eco-friendly manners that we want to spread. Panasonic used its slim battery plate technology to enhance battery start-up performance and durability demanded of `Idle Stop' cars to support your stress-free ecodriving experience. Idle Stop, where the engine is repeatedly turned on and off, puts a large burden on the battery. Panasonic worked to dramatically reduce internal resistance by using proprietary technologies such as those for slim battery plates, ensuring outstanding charging acceptance (regenerating characteristics) and durability. We thus developed battery technology to withstand repeated high load discharge. The technology supports eco-friendly cars, contributing to better fuel economy and reduced CO2 emissions.