PENGUIN by J. Walter Thompson London for CARE FOR THE WILD

PENGUIN

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsay
Art Director Mark Norcutt
Copywriter Laurence Quinn
Typographer Casa Hamid
Released April 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: CARE FOR THE WILD
Product/Service: DONATION APPEAL
Agency: JWT LONDON
Type Of Ad: Newspaper
Date of First Appearance: Apr 22 2011
Entrant Company: JWT LONDON, UNITED KINGDOM
Executive Creative Director: Russell Ramsay
Copywriter: Laurence Quinn
Art Director: Mark Norcutt
Typographer: Casa Hamid
Account Manager: Emily Medhurst
Other Credits: Origami Artists: Won Park/Quentin Trollip
English Translation of Main Headlines
Care for the Wild is a charity that works to save endangered animals and threatened species from extinction. The origami ads’ main objective is to convey, with the use of a simple visual metaphor, Care for the Wild’s urgent need for donors, in order to carry out their conservation and protection work. The client wanted a piece of communication that had stand-out in its category. We wanted to intrinsically link the difference that supporter’s money made to the plight of various endangered animals in a way that was fresh and different.