Carex Mini-Storage Print Trump by Rethink


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Industry Consumer & Public services
Media Print, Magazine & Newspaper
Market Canada
Agency Rethink
Creative Director Nicolas Quintal
Art Director Maxime Sauté
Copywriter Xavier Blais, Olivier Goulet-Lafond
Illustrator Maxime Sauté
Released December 2017

Credits & Description

Category: Professional Services
Media: Print
Brand: Carex Mini-Storage
Agency: Rethink
Geo: Canada
Advertising Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director / Illustrator: Maxime Sauté
Copywriters: Xavier Blais, Olivier Goulet-Lafond
Account Director: Alex Lefebvre
Account Manager: Catherine Blouin-Mainville
Published: December 2017
Small spaces for your big secrets.
Half-truths, conspiracy theories and flat out lies is now a prominent part of our daily lives. To promote its small storage spaces, Carex echoed to the omnipresent “fake news”, showcasing suspected liars, all hiding the truth away from the public in their safe mini-storage spaces.