Caritas Kiev Print STREET CHILDREN by Leo Burnett Kyiv

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STREET CHILDREN

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Ukraine
Agency Leo Burnett Kyiv
Art Director Pavel Klubnikin, Egor Petrov
Copywriter Tatiana Fedorenko
Photographer Pasha Vrzhesch
Illustrator David Foldvari
Released April 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: CARITAS KIEV
Product/Service: HOMELESS CHILDREN AWARENESS
Agency: LEO BURNETT UKRAINE
Type Of Ad: Insert
Date of First Appearance: Apr 1 2010
Entrant Company: LEO BURNETT UKRAINE, Kiev, UKRAINE
Creative Director: Tatiana Fedorenko
Copywriter: Tatiana Fedorenko
Art Director: Pavel Klubnikin/Egor Petrov
Photographer: Pasha Vrzhesch
Illustrator: David Foldvari
Account Manager: Marina Klymenko
Other Credits: Katya Duda/Katya Denisenko

English Translation of Main Headlines
YOU CAN REMOVE ME, BUT NOT THE PROBLEM. we stick small non-standard pictures in the shape of a street child directly on the magazine’s article. People percept it as spoiling of the article and try to remove the insert, but then they get the message on the backside of the picture that they are escaping the problem but not salving it!