|Media||Print, Magazine & Newspaper|
|Agency||DDB DM9JaymeSyfu, Manila philippines|
|Agency||DM9 JaymeSyfu Makati|
Credits & Description
CARITAS Philippines tries to disrupt the usual practice of donating money, that's why they launch a new campaign called "Segunda Mana" meaning "Second Hand". The idea is instead of donating money, it would encourage people to donate in kind - Things you don't need/use anymore that others can still use like second hand clothes, accesories even furnitures. CARITAS believes this new approach will be more acceptable than donating cash.