Carl Zeiss Print Carl Zeiss Vision: In memory of... by Dockside

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Carl Zeiss Vision: In memory of...

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Industry Prescription Eyewear
Media Print, Magazine & Newspaper
Market Sweden
Agency Dockside
Art Director Totte El Siddig
Copywriter Henrik Backberg
Photographer Nasa
Released October 2012

Credits & Description

Media: Print
Geo: Sweden
Category: Electronics & Technology
Agency: Dockside
Brand: Carl Zeiss
In memory of a pioneer. The moon is not a place for everyone. It is for those who never settle for less. For those who know the value of ”never give in”. For those who push the boundaries – just a little further, just a little more. Neil knew this. And we know it. This is the first man on the moon, captured with optics from Carl Zeiss. So, from one pioneer to another: Thank you, Neil. Reach for the sky, land on the moon.

The ZEISS group puts a lot of pride in its heritage. This summer the Scandinavian division was just about to launch a campaign referring to the first landing on the moon, when Neil Armstrong suddenly passed away. The least thing to do was to expand the campaign, with a a final tribute to the man still to be found on posters at ZEISS receptions worldwide.

Advertising Agency: Dockside, Malmö, Sweden
Art Director: Totte El Siddig
Copywriter: Henrik Backberg
Photographer: NASA
Published: September 2012