BLONDES by Clemenger BBDO Melbourne for Carlton

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BLONDES

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market Australia
Agency Clemenger BBDO Melbourne
Art Director Ant Phillips
Copywriter Richard Williams
Released May 2012

Awards

Cannes Lions 2012
Press Lions Alcoholic Drinks Gold

Credits & Description

Type of entry: Magazine
Category: Alcoholic Drinks
Advertiser: CARLTON AND UNITED BREWERIES
Product/Service: CARLTON MID
Agency: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Title: BLONDES
Magazine, Newspaper or DM: Newspaper
Corporate Name of Client: Carlton & Unites Breweries - Fosters Group
Agency: Clemenger BBDO Melbourne, Melbourne
Chief Creative Officer: James McGrath
Executive Creative Director: Ant Keogh
Copywriter: Richard Williams
Art Director: Ant Phillips
Description of the Project
The “Spending too much time with your wife” print campaign is the latest work from Carlton MID’s long running Stay a Little Longer campaign. The Stay a Little Longer work has always encouraged men, who are the age of kids, mortgages and work stress, to spend a little more time with their mates at the pub drinking Carlton MID. This campaign simply highlights the dangers of not adhering to this advice. The main danger, that is particularly horrific, is that you will end up not only dressing like your wife but also looking like her.