Capital Print SUBSCRIBERS ASSAD by Propeg

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Industry Magazines
Media Print, Magazine & Newspaper
Market Brazil
Agency Propeg
Chief Creative Officer Emerson Braga
Creative Director Fabiano Ribeiro, André Amoedo, Bertoni Balduino
Art Director Genival Junior
Copywriter Hayre Borges, Fabiano Ribeiro, Emerson Braga
Released April 2017

Credits & Description

Media: Print
Category: Publications & media
Client: Carta Capital Magazine / Migraflix
Agency: Propeg
Country: Brazil
Planning Director: Melina Romariz
Chief Creative Officer: Emerson Braga
Creative Director: Fabiano Ribeiro
Creative Director: BERTONI BALDUINO
Creative Director: andre amoedo
Art Director: Genival Junior
Copywriter: Emerson Braga
Copywriter: Fabiano Ribeiro
Copywriter: Hayre Borges
Account Director: Michele Estevez
Chief Executive Officer: Vitor Barros
Larissa Bittencourt, Ariana Guerra, André Coni, Jonathan Berezovsky
According to the UN report, the world is facing the worst humanitarian crisis of the century. The number of refugees fleeing their countries due to internal conflicts, wars, political persecution and terrorism reaches 65.3 million people. When they find safety in another country, many of them are victims of prejudice or live in subhuman conditions. It was to combat this sad reality that thousands of Carta Capital magazine subscribers received their copies in a surprising way. In an unprecedented partnership, they are receiving their copies at home with the labels with their data covering the mouths of the world's greatest dictators, along with a strong message: "Your signature can silence oppression."
The idea, created by agency Propeg, came to publicize the partnership between Carta Capital magazine and the NGO Migraflix, which allocates part of the resources of the magazine's subscriptions to projects that integrate refugees socially and economically through entrepreneurship and the diffusion of their cultures.
A campaign that silenced dictators and gave voice to the refugees.