Carulla Print Crab by Ogilvy & Mather Bogota

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Crab

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Industry Hobby, Education
Media Print, Magazine & Newspaper
Market Colombia
Agency Ogilvy & Mather Bogota
Chief Creative Officer John Raul Forero
Executive Creative Director Juan Pablo Alvarez, Mauricio Guerrero
Creative Director Julio Cesar Herazo, Fernando Parra
Art Director Fernando Parra
Copywriter Lorena Restrepo, DIEGO TAMAYO
Production Salamagica
Released September 2016

Awards

One Show 2017
Print & Outdoor Craft: Photography - Single Or Campaign Merit

Credits & Description

People do not know the process or the effort that it takes to get the best ingredients. For Carulla Cooking School it was necessary to show these amateur cooks the value of each ingredient and the importance of knowing how to cook them so that all that work is worthwhile. Agency: Ogilvy & Mather Bogota
Media: Print
Category: Education
Client: Carulla Supermarkets/ Carulla Cooking School
Agency: Ogilvy & Mather Bogotá
Production: Ogilvy & Mather Bogota
Country: Colombia
Chief Creative Officer: John Raul Forero
Executive Creative Director: Juan Pablo Alvarez
Executive Creative Director: Mauricio Guerrero
Copywriter: Lorena Restrepo
Copywriter: DIEGO TAMAYO
Creative Director/ art director: fernando parra
Creative Director/ writer: Julio Cesar Herazo
Production company: Salamagica