|Media||Print, Magazine & Newspaper|
|Agency||Havas Worldwide Paris|
|Executive Creative Director||Olivier Moulierac, Jerome Galinha, Jrme Galinha|
|Art Director||Julien Saurin|
|Illustrator||Atelier Roger Pfund|
|Account manager||Benoit Loze, Camille Cros, Agathe Bousquet|
Credits & Description
Advertising campaign for the non-profit association CCFDâTerre Solidaire, first French development NGO, which supports local initiatives in South and East developing countries. Their new campaign fights against tax havens, cancer of the south developing countries.The 3 prints are based on the personification of money: "Mr. Money" a character with moral values and feelings who is imprisoned in a tax haven, tired of the selfish that people use him.