CCFD-Terre Solidaire: Tax Havens by Havas Worldwide Paris for Ccfd-terre Solidaire

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CCFD-Terre Solidaire: Tax Havens

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Media Print, Magazine & Newspaper
Market France
Agency Havas Worldwide Paris
Executive Creative Director Olivier Moulierac, Jerome Galinha, Jrme Galinha
Art Director Julien Saurin
Copywriter Nicolas Gadesaude
Illustrator Atelier Roger Pfund
Account manager Benoit Loze, Camille Cros, Agathe Bousquet
Released October 2010

Credits & Description

Advertising campaign for the non-profit association CCFDâTerre Solidaire, first French development NGO, which supports local initiatives in South and East developing countries. Their new campaign fights against tax havens, cancer of the south developing countries.The 3 prints are based on the personification of money: "Mr. Money" a character with moral values and feelings who is imprisoned in a tax haven, tired of the selfish that people use him.
Client: CCFD-Terre Solidaire
Agency: Euro RSCG C&O - Suresnes
Date Uploaded: 2010-10-15
Executive Creative Director: Jrme Galinha
Executive Creative Director: Olivier Moulierac
Copywriter: Nicolas Gadesaude
Art Director: Julien Saurin
Agency Producer: Corinne Dutoit-Costa
Illustrator: Atelier Roger Pfund
Account manager: Benoit Loze
Account manager: Camille Cros
Account manager: Agathe Bousquet
Country: France
Art Buyer: Isabelle Chevillon