Central Business: Turtle by Central Business for Central Business

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Central Business: Turtle

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Industry Advertising agencies, Business equipment & services, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Brazil
Agency Central Business
Art Director Marcos Marcenari
Copywriter Alexandre Jiraya
Photographer Courtesy-Shutterstock
Released August 2011

Credits & Description

Around 1 million of sea animals die every year because of plastic bags that end up in your environmentinappropriately.
What you just did would save the life of this sea turtle. But in order to help to save millions of sea animalsevery year, it takes far more. Stop using plastic bag is a good start.
Other damage that plastic bags bring to the environment:
• they are not biodegradable - they remain in the environment for hundreds of years;
• they cause clogging of drains, which in the rainy season, lead to floods;
• when incinerated, they release toxins dangerous to health.
The Central Business hopes that this will be the last plastic bag you have contact wtih. In the marketplace, there are better options as ecobags, biodegradable plastic bags, recycled paper bags, among others.
Plastic Bags. Eliminate this harm from your everyday life and from the planet. Life welcomes.
Advertising Agency: Central Business, São Paulo, Brazil
Creative Directors: Andréa Bucci, Wellington Santos
Art Director: Marcos Marcenari
Copywriter: Alexandre Jiraya
Photographer: ShutterStock
Additional credits: Regiana Shiroma, Luciana Shiroma