Cidadania Estudo Pesquisa Informação Ação (Cepia) Print What's Behind?, 1 by Africa Sao Paulo

What's Behind?, 1

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Industry Public awareness, Human Rights
Media Print, Magazine & Newspaper
Market Brazil
Agency Africa Sao Paulo
Creative Director Humberto Fernandez, Flávio Waiteman, Sérgio Gordilho, Rafael Pitanguy
Art Director Joao Ignacio De Souza
Copywriter Juliana Uchoa
Illustrator Imagem Boreal Team
Released April 2015

Credits & Description

In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.
Category: Public interest
Brand: Cepia
Media: Print
Advertising Agency: Africa, Sao Paulo, Brazil
Country: Brazil
Chief Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho
Creative Director: Humberto Fernandez
Creative Director: Rafael Pitanguy
Art Director: Joao Souza
Copywriter: Juliana Uchoa
Assoc Creative Director: Bernardo Romero
Assoc Creative Director: Beto Rogoski
Illustrator: Imagem Boreal
Published: April, 2015