|Industry||Public awareness, Human Rights|
|Media||Print, Magazine & Newspaper|
|Agency||Africa Sao Paulo|
|Creative Director||Humberto Fernandez, Flávio Waiteman, Sérgio Gordilho, Rafael Pitanguy|
|Art Director||Joao Ignacio De Souza|
|Illustrator||Imagem Boreal Team|
Credits & Description
In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.