DJOKOVIC VS NADAL by J. Walter Thompson Barcelona for CORONITA

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DJOKOVIC VS NADAL

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market Spain
Agency J. Walter Thompson Barcelona
Executive Creative Director Jaime Chávarri
Creative Director Curro Rubira, Ivan De Dios, Javier Wandosell Advertising
Art Director Alberto Farre
Copywriter Angela Garcia, Jose Manuel Hoyos
Account Supervisor Anja Hoehne
Illustrator Estudio Espada Y Santacruz
Released February 2012

Awards

El Sol 2012
Diarios y Revistas SERVICIOS PÚBLICOS CON ÁNIMO DE LUCRO. OCIO. VIAJES. VARIOS. Sol de Oro

Credits & Description

Category: Alcoholic Drinks
Advertiser: GMODELO
Product/Service: CORONA BEER
Agency: JWT SPAIN
Executive Creative Director: Jaime Chavarri
Creative Director: Ivan De Dios/Curro Rubira/Javier Wandosell
Copywriter: Angela Garcia/Jose Manuel Hoyos
Art Director: Alberto Farre
Illustrator: Estudio Espada Y Santacruz
Account Supervisor: Anja Hoehne
Advertiser's Supervisor: Martin Orbea
Account Manager: Fernando Martinez-Corbalan
Account Manager: Fernando Martinez-Corbalan

English Translation of Main Headlines
CORONA TENNIS TRIBUTE captures the essence of tennis through the digitalization of three epic matches.
Using a software, specially designed for this, the trajectories of the ball have been tracked generating a 3D mesh that displays the whole data of the match: every service, point, or moment of the match stay registered in three different prints.
The result, an inconceivable project few years ago, today is a reality. Just to pay homage to tennis as it deserves.