The Fear by 4creative for Channel 4

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The Fear

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market United States
Agency 4creative
Production Taylor James
Released December 2012

Credits & Description

4Creative launched a cross-platform outdoor campaign with London & New York based production studio Taylor James and renowned photographer Kevin Griffin, to promote The Fear; Channel 4's latest crime series about a gangland boss's descent into Alzheimer's.

The dramatically surreal and strange visual is made up of Griffin's photographic elements and composited together to combine a computer generated sign and expert retouching by Taylor James to reflect the lead's disorientation and failing grip on reality. The integrated campaign consists of both billboard and poster size print ads, press ads in national newspapers and a digital version for digital billboards throughout the UK. Taylor James and Kevin Griffin have collaborated on many large composites for advertising campaigns over the years and it is no surprise why when creative visuals like this are the result, and can be delivered across all medias.

The whole campaign is shown on the Taylor James website, as well as a 'behind the scenes' look at how the image was constructed.


Client | Channel 4
Agency | 4Creative
Photography | Kevin Griffin
CGI & Post | Taylor James