Charal Print "Caretaker" by Leo Burnett Paris

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Industry Sausage and meat products
Media Print, Magazine & Newspaper
Market France
Agency Leo Burnett Paris
Creative Director Nicolas Taubes, Christophe Coffre
Art Director Roland De Pierrefeu, Pascal Hirsch
Copywriter Mathieu Villoutreix
Photographer Erwin Olaf Photography
Released September 2000


CDA - French Awards 2002
The Winners Isolated Magazine Ads Mention

Credits & Description

Original Title: "Concierge"
Agency: Leo Burnett France
City: Saint Denis
Advertiser: Charal
Brand Name: Charal
Business Sector: Fresh Meat, Sausages
Country of Production: France
Language: French
Type: Magazine
Tagline: We'll Always Make You Love Meat
Original Tagline: On n'a pas fini de vous faire aimer la viande
Creative Director: Christophe Coffre, Nicolas Taubes
Art Director: Roland De Pierrefeu, Pascal Hirsch
Concept: Mathieu Villoutreix, Roland De Pierrefeu
Copywriter: Mathieu Villoutreix
Photographer: Erwin Olaf
Art Buyer: Claire Sougy