Bathroom-Made Ad by Lapiz Chicago for Charmin

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Bathroom-Made Ad

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Industry Toilet Paper
Media Print, Magazine & Newspaper
Market United States
Agency Lapiz Chicago
Art Director Marã­a Bernal
Copywriter Ciro Sarmiento Dieste Inc.
Released November 2012

Credits & Description

Lapizâs âThe First Bathroom-Madeâ print ad for Charmin is featured in the November issue of Rolling Stone. The ad was created with the understanding that while it may be true that nobody reads long copy ads anymore (technically, nobody reads short copy ads either.) But, if you think about it, the only place where a print ad could work is in the bathroom, especially if the ad is all about encouraging people to have a joyful experience in there. Sure, it is unlikely that one can run into this at that exact time of the day, or make it the replacement for our precious cellphone. But for what itâs worth, people can read it, save it, share it, hide it, or even use it. And we see useless print ads everywhere these days, so at least this one can help out for a minute or two.
Category: Household, garden & pets
Client: P&G
Agency: LAPIZ
Country: United States of America
Client/Ad or Campaign: Bathroom-made ad.
Client: P&G
Product: Charmin
Agency: Lápiz, Chicago
Chief Creative Officer: Laurence Klinger
Creative Directors: Ciro Sarmiento, María Bernal
Art Director: María Bernal
Copywriter: Ciro Sarmiento
VP account director: Ernesto Adduci
Account Executives: Sara Abadi, Spencer Colvin