Cheapnik Print Cheapnik Jeans, 1 by Miami Ad School Miami

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Cheapnik Jeans, 1

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Industry Jeans
Media Print, Magazine & Newspaper
Market United States
Agency Miami Ad School Miami
Creative Director Gerrit Gley
Art Director Kayode Olowu
Copywriter Babatunde Adebola
Released June 2013

Credits & Description

Category: Clothing & footwear
Campaign name: Cheapnik Jeans: Caveat Emptor 
Media: Print
Industry: Fashion
Published: June 2013
Market: Global
Language: English
Agency: Miami Ad School
Advertiser: Cheapnik
Brand: Cheapnik
Creative Director: Gerrit Gley
Art Director: Kayode Olowu
Copywriter: Babatunde Adebola
Short description:
So, how do you sell a very cheap line of jeans? Make a case for authenticity by rebelling against the glits and glamour that makes some other jeans classy. This way, a lowly jeans walks tall with all the swag of  street credibility .