Cheez-It: Choose The Cheese by Leo Burnett Chicago for Cheez-It

Adsarchive » Print ads » Cheez-It » Cheez-It: Choose The Cheese

Cheez-It: Choose The Cheese

Pin to Collection
Add a note
Industry Grocery and Other foods
Media Print, Magazine & Newspaper
Market United States
Agency Leo Burnett Chicago
Released May 2011

Credits & Description

When Cheez-It decided to launch a new flavor, we suggested they let their 1million+ fans decide. Leo Burnett Chicago employed the 'vote early, vote often' strategy. The more you interact, the more votes your cheese gets.

Category: Food
Client: Cheez-It
Agency: Leo Burnett Chicago
Country: United States of America