Cheez-It Print Cheez-It: Choose The Cheese by Leo Burnett Chicago

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Cheez-It: Choose The Cheese

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Industry Grocery and Other foods
Media Print, Magazine & Newspaper
Market United States
Agency Leo Burnett Chicago
Released May 2011

Credits & Description

When Cheez-It decided to launch a new flavor, we suggested they let their 1million+ fans decide. Leo Burnett Chicago employed the 'vote early, vote often' strategy. The more you interact, the more votes your cheese gets.

Category: Food
Client: Cheez-It
Agency: Leo Burnett Chicago
Country: United States of America