Chevrolet Print Endless Possibilities, 1 by WMcCann Sao Paulo

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Endless Possibilities, 1

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency WMcCann Sao Paulo
Creative Director Eric Sulzer, Fernando Penteado
Art Director Leonardo Arcoverde
Copywriter Augusto Meira
Released May 2018

Credits & Description

Category: Automotive
Media: Print
Brand: Chevrolet
Agency: McCann
Geo: Brazil
Advertising Agency: WMcCann, São Paulo, Brazil
Creative Directors: Eric Sulzer, Fernando Penteado
Art Director: Leonardo Arcoverde
Copywriter: Augusto Meira
Published: April 2018
Synopsis:
Chevrolet Spin is a huge success in Brazil. But after so many years inside the market, people got used to what the product delivers: more space. This created a new challenge for us: to sell the same feature, in a whole different way. We transformed some of pop culture’s icons into something never expected by adding a seventh element: a little twist to very known six-group of movies and television shows.
Mr. Brown
Mr. Blue
Mr. Pink
Mr. Blonde
Mr. White
&Mr. Orange
&Jules
Spin seven seats. More People, more fun.