Chicago Tribune Print ChicagoNow.com: Chalk blog by Zig

Adsarchive » Print ads » Chicago Tribune » ChicagoNow.com: Chalk blog

ChicagoNow.com: Chalk blog

Pin to Collection
Add a note
Industry Publishing, streaming & media
Media Print, Magazine & Newspaper
Market United States
Agency Zig
Creative Director Stephen Leps Saatchi
Art Director Janay Blazejewski
Strategic Planner Ryan Wilson
Released August 2009

Credits & Description

To top off the blitz, we created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience ChicagoNow offline. One of the most important strategic considerations was that people who read blogs don’t just care about the posts from the bloggers – they also care about what other readers have to say in the comments. This was our way of capturing that.

Advertising Agency: Zig, USA
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi