HEROES by J. Walter Thompson Santiago for Chilean Red Cross


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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Chile
Agency J. Walter Thompson Santiago
Executive Creative Director Leo Farfan
Creative Director Pablo Herrera - Mariella Rivera - Daniela Lopez
Art Director Cristian Salazar - Pablo Sanz
Copywriter Pablo Herrera, Eduardo Jara - Tom Tondreau
Photographer Aliro Jara - Ricardo Alvarez - Hugo Yáñez
Account Supervisor Macarena Galvez
Released March 2010

Credits & Description

Category: Illustration
Product/Service: RED CROSS
Executive Creative Director: Leo Farfan
Creative Director: Mariella Rivera
Copywriter: Pablo Herrera/Eduardo Jara
Art Director: Aliro Jara/Cristian Salazar
Account Supervisor: Macarena Gálvez
Illustrator: Ricardo Alvarez/Aliro Jara
Photographer: Hugo Yáñez
Type Of Ad: Insert
Date of First Appearance: Mar 6 2010 12:00AM
Entrant Company: JWT CHILE, Santiago, CHILE

English Translation of Main Headlines
Show in a manner akin to a younger target what the Red Cross does in Chile. In addition to positioning the brand and its volunteers as they really are, and that in many occasions they are unrecognized heroes. In a world where we need humanity we realized that there was more to invent fictional characters to give us some hope.