DEFORESTATION by J. Walter Thompson Hong Kong for China Environment Protection Foundation (cepf)

DEFORESTATION

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Industry Public awareness, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency J. Walter Thompson Hong Kong
Art Director Kwong Chi Kit, Arthur Tse
Copywriter Steven Lee
Photographer Lawrence Ching
Account Supervisor Serena Tsang
Illustrator Colin Chan
Released September 2009

Credits & Description

Category: Public Awareness Messages
Advertiser: CHINA ENVIRONMENTAL PROTECTION FOUNDATION
Product/Service: ENVIRONMENTAL PROTECTION
Agency: JWT HONG KONG
Executive Creative Director: Steven Lee
Creative Director: Steven Lee/Kwong Chi Kit
Copywriter: Steven Lee
Art Director: Kwong Chi Kit/Arthur Tse
Account Supervisor: Serena Tsang
Illustrator: Colin Chan
Photographer: Lawrence Ching
Other Credits: Betty Tsai
Type Of Ad: Newspaper
Date of First Appearance: Sep 12 2009 12:00AM
Entrant Company: JWT HONG KONG, HONG KONG

English Translation of Main Headlines
Copy: Continued logging will harm more than just trees. Visit cept.org.cn to take a stand for environmental protection today.