China Environment Protection Foundation (cepf) Print China Environmental Protection Foundation: Rabbit by Ogilvy & Mather Hong Kong

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China Environmental Protection Foundation: Rabbit

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency Ogilvy & Mather Hong Kong
Executive Creative Director Sandy Chan, Simon Handford
Art Director Chika Tsang, Sonny Tjahjadi Putra, Alvin Lim, Jason Pan
Photographer Joe Lam
Released March 2012


Asia Pacific Advertising Festival (AdFest) 2013
PRINT CRAFT LOTUS Best Use of Photography / DI BRONZE

Credits & Description

Weâve poisoned their food supply and destroyed their natural habitats. With flocks of birds falling out of the sky and whales beaching themselves on the shore, its like nature is giving us a sign; enough is enough. Maybe, just maybe, weâve pushed nature too far and animals are giving up and taking their own lives. With this in mind, Ogilvy & Mather Hong Kong created a campaign for the China Environmental Protection Foundation featuring animal suicide. All the animals we used were already dead when we found them. Did they take their own lives? Who knows, but who could blame them if they did? We hope this campaign will make people sit up and take notice of the damage we are doing to our planet.
Category: Charities & appeals
Client: China Environmental Protection Foundation
Agency: Ogilvy & Mather Advertising Hong Kong
Country: Hong Kong
Account team: Paul Lam
Executive Creative Director: Simon Handford
Executive Creative Director: Sandy Chan
Creative Director: Alvin Lim
Art Director: Alvin Lim
Art Director: Sonny Tjahjadi
Art Director: Jason Pan
Art Director: Chika Tsang
Associate CD / Copywriter: Richard Sorensen
Client Team Director: Tak Chi Lee
Photographer: Joe Lam
Retoucher: Janis Ng
Retoucher: Joe Lam