China Environmental Protection Foundation: T-shirt by Beijing Dentsu Advertising Co. for China Environment Protection Foundation (cepf)

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China Environmental Protection Foundation: T-shirt

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market China
Agency Beijing Dentsu Advertising Co.
Executive Creative Director Liangyue
Creative Director Archiveli
Art Director Ligang Gao
Copywriter Laotao
Released August 2012

Credits & Description

Category: Public interest
Brand: China Environmental Protection Foundation
Agency: Dentsu Beijing
Country: China
The hole area of ozone layer has exceeded the total land area in Europe. Dentsu Beijing wanted to give everybody a clear understanding of the serious consequences of damage to the ozone layer. The loss of the ozone layer will result in strong ultraviolet radiation skin burning that can cause skin cancer and other illnesses. The agency produced a special T-shirt to demonstrate the harm to the human body caused by ozone layer loss.

Category: Public interest
Client: China Environmental Protection Foundation
Agency: Dentsu Beijing
Country: China
Executive Creative Director: LiangYue
Creative Director: ArchiveLi
Art Director: LiGang
Copywriter: LaoTao