|Industry||Automotive products, services and accessories|
|Media||Print, Magazine & Newspaper|
|MIAF Awards 2009|
|Print and The outdoor||Vehicles and car-care center||3rd place|
Credits & Description
Spare car parts For the advertising of spare car parts shop were used well-known brands of cars, in which names letters were missed. If a car in bad condition, it is not beautiful Cadillac any more, but tired «___ill__», not brave offroader Land Rover, but exhausted pessimist «_and _over». As everybody knows motorists treat their cars as live people, that is why causing tender emotion prints with favorite makes of cars are called to form loyalty to the spare car parts shop. The slogan:Even small parts make big differenceThe Print Ad titled Choise.ru: Chrysler was done by TWIGA Moscow advertising agency for product: Choise.ru (brand: Choise.ru) in Russia. It was released in Apr 2008.