Choise.ru: Land Rover by TWIGA Moscow for Choise.ru

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Choise.ru: Land Rover

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market Russia
Agency TWIGA Moscow
Released April 2008

Awards

MIAF Awards 2009
Print and The outdoor Vehicles and car-care center 3rd place

Credits & Description

Spare car parts For the advertising of spare car parts shop were used well-known brands of cars, in which names letters were missed. If a car in bad condition, it is not beautiful Cadillac any more, but tired «___ill__», not brave offroader Land Rover, but exhausted pessimist «_and _over». As everybody knows motorists treat their cars as live people, that is why causing tender emotion prints with favorite makes of cars are called to form loyalty to the spare car parts shop. The slogan: Even small parts make big difference