Christchurch and Canterbury Print Christchurch and Canterbury Tourism: Christchurch Discovery Stream by Iris Sydney

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Christchurch and Canterbury Tourism: Christchurch Discovery Stream

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Industry Transport, travel & tourism
Media Print, Magazine & Newspaper
Market Australia
Agency Iris Sydney
Art Director Brad Jones
Account manager Felicity Andrews
Released September 2012

Credits & Description

Category: Travel, transport & tourism
Brand: Christchurch and Canterbury Tourism
Agency: Iris Sydney
Country: Australia / New Zealand
After the Christchurch earthquakes of 2011, Australian tourist numbers plummeted. In a bid to get them coming back to the city, Christchurch needed to replace the images of devastation that many Aussies have held on to with images of the beautiful, ever-evolving city that it now is. The Discovery Stream provides Christchurch with an ongoing digital platform that crowd-sources and broadcasts the city's tourism experience in real-time. Using #ChCh tagged uploads from Twitter, Instagram and Facebook, it provides potential tourists with a window into the city. A local grass roots campaign in Christchurch ran simultaneously, allowing the city's tourist operators to promote their businesses using the digital platform by uploading images and information for all to see.

Category: Travel, transport & tourism
URL: http://reimagined.christchurchnz.com/discovery-stream#
Client: Christchurch and Canterbury Tourism
Agency: Iris Sydney
Production: iris Sydney
Country: Australia / New Zealand
Art Director: Brad Jones
Creative Director/ art director: Tom Hoskins
Associate CD / Copywriter: Phil Shearer
Senior Agency Producer: Darren Collins
Senior Digital Art Director: James Griffiths
General Manager: Sasha Firth
Web Development Partner: Craig Myles
Account manager: Felicity Andrews