Christie's Print The Last da Vinci [image] by Droga5 New York

Adsarchive » Print ads » Christie's » The Last da Vinci [image]

The Last da Vinci [image]

Pin to Collection
Add a note
Industry Arts
Media Print, Magazine & Newspaper
Market United States
Agency Droga5 New York
Chief Creative Officer Ted Royer
Creative Director Toby Treyer-Evans, Laurie Howell
Senior Art Director George Mcqueen
Senior Copywriter Tom Mcqueen
Production Chelsea Pictures
Director Nadav Kander
Released November 2017


D&AD Awards 2018
Art Direction Art Direction for Film Advertising Graphite Pencil
PR Integrated Campaign Wood Pencil

Credits & Description

Category: Professional Services
Media: Film
Client: Christie’s: The Last da Vinci
Agency: Droga5, New York
Production: Chelsea Pictures
Country: United States of America
Director: Nadav Kander
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Laurie Howell
Creative Director: Toby Treyer-Evans
Producer: Jennifer Chen
Producer: Isabella Lebovitz
Producer: Jon Dino
Senior Copywriter: Tom McQueen
Senior Art Director: george mcqueen
Executive Producer: Pat McGoldrick
DoP: Adam Beckman
Chief Creation Officer Sally-Ann Dale
Co-Directors of Film Production Jesse Brihn, Bryan Litman
Associate Producer, Film Phillip Cheng
Associate Producer, Film Kelly Appleton
Associate Producer, Film Annie Vlosich
Associate Producer, Film Carlos Valdivia
Music Supervisor Mike Ladman
Director of Integrated Production Business Affairs Jocelyn Howard
Co-Directors of Interactive Tasha Cronin, Justin Durazzo
Producer, Interactive Grace Wang
Director of Art Production Cliff Lewis
Associate Director, Art Production Bianca Escobar
Producer, Print Nichole Katsikas
Director of Print Services Rob Lugo
Associate Director, Print Services Riely Clough
Producer, Print Rose Mahan
Retouching Manager Michelle Leedy
Retouching coordinator Michael Mockler
Retoucher John Clendenon
Graphics Studio Manager Virginia Vargas
Graphics Studio Coordinator Nereida Valles
Studio Artist Joseph Barrile
Studio Quality Control Manager Lisa Bishai
Studio Quality Control Specialist Susanne Johansson
Studio Quality Control Specialist Hoyu Yiu
Global Chief Strategy Officer Jonny Bauer
Group Strategy Director Will Davie
Strategist Daniel Wenger
Head of Communications Strategy Colleen Leddy
Communications Strategy Director Ben Nilsen
Chief Intelligence Officer Amy Avery
Group Account Director Alex Woods
Account Director Lauren Tomlinson
Account Manager Sherry Cao
Project Manager Hillary Jordan
Editorial Cut and Run
Editor Gary Knight
Assistant Editor Natalie Kasling
Executive Producer Lauren Hertzberg
Senior Producer Eytan Gutman
Producer Marcia Wigley
Telecine Company 3
Executive Producer Alexandra Lubrano
Colorist Tom Poole
Conform Jogger
Executive Producer Yukio Lytle
Flame Matt Dolven
Flame Joseph Grosso
Composer – Max Richter Song – On the Nature of Daylight
Sound Sonic Union
Mixer David Papa
BTS Photographer Paul McGeiver
Published: November 2017
Christie's partnered with Droga5 to create a special project that would bring the world's attention to the significance of what was happening - the sale of the last Leonardo da Vinci. “The Last da Vinci” was brought back into the public eye by sharing the emotional story of how the world responded to seeing this very private painting on public view.
We did this by focusing on what it is that makes the masterpiece a masterpiece. And what makes artworks like this so special. Rather than celebrate the image itself, we turned the camera around and captured the emotion of those who came to see it - in the most real and human way. The painting was placed on display and as the world looked on, Leonardo looked back. We showed exactly how breathtaking this work was by simply not showing it at all.
The end result? A moving film crafted from hidden camera footage that documents real emotional reactions of visitors and showed the impact this piece of art history has on us as we look upon it.