Cinnabon: Zero Calorie by BBDO Moscow for Cinnabon

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Cinnabon: Zero Calorie

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Industry Cafe
Media Print, Magazine & Newspaper
Market Russia
Agency BBDO Moscow
Executive Creative Director Igor Lutz
Creative Director Adrian Ely
Art Director Raluca Stroe
Copywriter Andrey Yarinich
Released May 2012

Awards

MIAF Awards 2012
Outdoor advertising Food stuffs Second Place

Credits & Description

Category: Food
Brand: Cinnabon
Agency: BBDO Moscow
Country: Russia
Cinnabon wanted to promote their world famous cinnamon rolls. But in a world full of diets and health fads, we found people were afraid of eating such products.
BBDO Moscow needed to get them to enjoy our range without fear of getting fat.
So we launched a brand new product, without actually creating one.
Introducing the 0 Calorie Cinnabon Rolls.
Itâs exactly the same as the rest of our products, but minus the calories. How?
We let our customers burn the calories off right before enjoying our rolls.
Category: Food
URL: http://youtu.be/APMU8jUdMxw
Client: Cinnabon
Agency: BBDO Moscow
Country: Russia
Executive Creative Director: Igor Lutz
Creative Director: Adrian Ely
Art Director: Raluca Stroe
Copywriter: Andrey Yarinich
Group Account Director: Victor Shimanovsky
Account Director: Irina Tederson