NEW YORK TIMES TAKE OVER by Ogilvy & Mather New York for Cisco

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NEW YORK TIMES TAKE OVER

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Industry Сable/Satellite television, Business equipment & services
Media Print, Magazine & Newspaper
Market United States
Agency Ogilvy & Mather New York
Executive Creative Director Jeff Compton, Peter Kang
Art Director Francisco De La Torre-Rocha, Regina Smith
Account Supervisor Tanya Ponce
Released January 2010

Credits & Description

Category: Business Products & Services
Advertiser: CISCO
Product/Service: VIDEO COMMUNICATION
Agency: OGILVY WEST
Date of First Appearance: Jan 13 2010 12:00AM
Entrant Company: OGILVY WEST, Culver City, USA
Entry URL: http://awardssubmissions.com/nyt
Co-President, Chief Creative Officer: Dan Burrier (OgilvyWest)
Co-President: Heather MacPherson (OgilvyWest)
Executive Creative Director: Peter Kang (OgilvyWest)
Executive Creative Director: Jeff Compton (OgilvyWest)
Group Creative Director: Johann Conforme (OgilvyWest)
Group Creative Director: Bob Strickland (OgilvyWest)
Associate Creative Director, Digital Innovation: Sam Bergen (OgilvyWest)
Associate Creative Director, Copywriter: Lisa Carey (OgilvyWest)
Art Director: Regina Smith (OgilvyWest)
Art Director: Francisco De La Torre-Rocha (OgilvyWest)
Marketing Technology Director: Helen Jen (OgilvyWest)
Director of User Experience: Henry Kuo (OgilvyWest)
Information Architect: Elana Glazer (OgilvyWest)
Project Manager: Dawn Fang (OgilvyWest)
Project Manager: Mikette Miller (OgilvyWest)
Managing Director, Cisco Brand Services: Bill Jeffway (Ogilvy & Mather)
Group Account Director: Richard Kim (OgilvyWest)
Management Supervisor: Caitlin McNulty (OgilvyWest)
Account Supervisor: Tanya Ponce (OgilvyWest)
Assistant Account Executive: Kristen Palchak (OgilvyWest)

English Synopsis
Cisco technology doesn’t just allow users to connect to the Internet. It allows them to connect with friends, family, clients and co-workers - and with video, those connections are becoming more personal than ever. Cisco believes that video will change the way we work, live, play and learn. In order to demonstrate, we partnered with the New York Times to create a unique ad experience. A virtual wall of videos was created, allowing visitors to watch Times stories from around the world as they unfolded. In the words of one blogger, “a rare online advertising trifecta: strategic, useful and disruptive!”