Cite de l'architecture et du patrimoine: Go house by Havas Worldwide Paris for Cite De L'architecture Et Du Patrimoine

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Cite de l'architecture et du patrimoine: Go house

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Industry Culture, Leisure & Sport, Museums & Libraries
Media Print, Magazine & Newspaper
Market France
Agency Havas Worldwide Paris
Art Director Nicolas Harlamoff
Copywriter Alain Picard
Photographer Denys Vinson
Account Supervisor Julien Carette Et Benoit Niaudet
Released March 2011

Awards

Grand Prix de la Communication Exterieure 2011
The Winners - Mention

Credits & Description

Title: Thionville
Category: Travel, Transport & Tourism
Advertiser: CITE DE L'ARCHITECTURE ET DU PATRIMOINE
Product/Service: MUSEUM
Agency: EURO RSCG C&O
Chief Creative Officer: Christophe Coffre
Copywriter: Alain Picard
Art Director: Nicolas Harlamoff
Photographer: Denys Vinson
Account Supervisor: Julien Carette
Account Manager: Benoit Niaudet
Account Manager: Benoit Niaudet

English Translation of Main Headlines
This campaign shows that at the Cité de l’Architecture (Museum of Architecture of Paris), the architectural monuments could be looked as pictures fixed to the wall like in traditional museums. Thanks to this museum, the architecture became an art that we could admire like paintings. We choose 3 different monuments in order to show that at the Cité de l’architecture, the general public could see all type of architecture: a 16th century little chapel, a Le Corbusier home, 1930 and the corporate home « Go », 2005.